Coffee Community - What Makes Kenyan Coffee So Special - Part 3 Business Model: MuKaRiMu
HI FRIENDS,
ADAM AND FRANCIS HERE AGAIN.
With an update from Francis about upcoming Mukarimu coffees. You’re going to want to check them out, request samples and get roasting with some of the best of the new crop!
Learn more and follow or make contact below.
What started decades ago as a concept called “Fair Trade” was well intentioned (and well begun). However, as time went on, the specialty coffee industry realized that much more needed to be done to ensure that coffee growers, cooperatives and communities were well cared for. Rather than a simple one-time fair price transaction models were put into place with great, but often short lived, positive impacts. In some nations due to government support or cultural fit, models grew deeper roots and found better success than others. One such movement of great respect (at large scale) is the Relationship Coffee Model by Sustainable Harvest. However, not all nations can benefit without adequate leadership on the ground.
In this chat Francis and Adam begin to unravel a bit of the story behind a project Francis has invested himself and Jamii Coffee in. The Mu. Ka. Ri. Mu. farm and coffee represents 4 generations in a family with the first 2 letters of each patriarchs name applied to the new coffee business model: Mukarimu. Inspired from the Meru Valley of Kenya, Mukarimu coffees grow east of Mount Kenya where they ripen and are harvested in the spring rather than the fall (like those west of Mt. Kenya in the Rift Valley). With over 100 families in the community now building a new industry around coffee growing, the Meru Valley and Mukarimu leadership will soon become a regular name in the specialty coffee industry.
Join Francis and Adam as we continue to unpack the exciting developments (and tasty coffees) just now coming to market. A project started in 2016-17 is just now coming rip with high hopes for 2021 and beyond!
More From Francis at Jamii Coffee https://www.jamiicoffee.com/
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