Tonight we were too excited to worry about all the bad stuff that might befall our newly minted business. We'd been going full speed for 100 days non-stop. We didn't imagine how or where we would find customers to buy all of our amazing "xinxian" fresh "hongbei" roasted coffee. There were so many other problems that we had overcome!
Stuff like:
- Writing a business plan and convincing ourselves for 6 months that roasting Specialty Coffees in Central China was a great idea.
- Raising capital, forming and American LLC and a investing into a Chinese Wholly Foreign Owned Enterprise.
- Finding a shop to rent and a contractor to renovate it and passing police and fire department inspections and interrogations!
How To Start A Coffee Roastery in Wuhan, China - Introduction
It wasnβt easy starting a coffee roastery in Central China, but we did it. It was and will always be one of the greatest and most challenging experiences navigating China and business as a Wholly Foreign Owned Enterprise WFOE.
All of the pain and hardship endured during our coffee business startup was worth it. The memories irreplaceable. The friendships, forever. The change, dynamic.