First, the WHY:
Typically I help enlist new members to the SCA in order to help them receive DISCOUNTS on their Certified Training programs. For example in China the cost of membership (about 600 CNY) is perfectly offset by the savings in your first Intermediate course (600 CNY).
So - after 1 Intermediate course your membership fee is covered.
ALL subsequent Intermediate and Professional level courses are discounted that same amount (in China's case 600 CNY)... so you end up SAVING LOTS OF CASH!
There are a number of GREAT RESOURCES which unlock through:
Specialty Coffee emails
SCA Store Discounts 20%+ on SCA/SCAA/SCAE approved merchandise and training equipment
Access to conferences and Specialty Coffee events
And much more at www.howtocoffeepro.com .